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From product catalog to solution sales

TECA Oy is one of Finland’s leading suppliers of industrial products, solutions, and services. The company’s strength lies in its wide and high-quality product range, as well as its comprehensive industry-specific solution concepts. 

TECA’s expertise now visible online

TECA has transformed its online store into a consultative solution-selling tool in collaboration with e21. What was once a product-focused service has evolved into a platform that showcases TECA’s expertise and consultative approach. The new site serves both contract customers and resellers, while the redesigned homepage is tailored to attract new clients and support sales. What was once perceived as a product catalog is now a modern solution sales channel.

Teca case

What is Solution Selling?

Previously, the website mainly displayed products. Now, it provides solutions that address customer needs, highlighting the company's expertise and customer-centric approach, rather than simply listing products. Customer case studies are a valuable addition for visitors.

“The new online store and website now serve both new clients and contract customers better, while also supporting our key resellers,” says Marketing Manager Kirsi Sipilä. For Kirsi, it’s also important that the new platform looks great, with solid design and usability. She has been closely involved in designing the latest services

Business Goals at the Core of Everything

TECA and e21 have enjoyed a long and successful partnership, during which e21 has developed a wide range of services for TECA, proving its ability to implement business-driven system changes.

“What has been particularly fruitful is that we have succeeded in collaboration, especially when TECA’s business focus has shifted, allowing us to build service packages that fit the evolving needs” emphasizes Sales Director Mikko Särkikangas from e21.

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