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Boosting sales with intelligent commerce

Lining specializes in technical solutions for clean and wastewater pipelines and facilities. Lining is the market leader in the sector with a market share exceeding 50%. The company is part of the Indutrade Group, which operates in thirteen European countries.

B2B Online Store and Ordering System for Contract Customers

Lining’s online service requires seamless product browsing, selection, and ordering across all devices. With around 2,500 items in categories like network technology, the store integrates with the ERP system to auto-update product details, prices, and availability. A predictive search function simplifies product selection, while contract customers benefit from personalized pricing and ordering systems. 

Field sales teams use mobile-friendly tools to present products and place orders during customer visits, making the platform highly efficient for both customers and sales reps.

 

Automated Layout – Product Price List

The online product information management system also serves as the foundation for the product price list.

Price lists at Lining are valid for one year, after which they are easily updated for the following year by simply changing the brochure’s cover image. Any product changes throughout the year can be updated directly into the product information management system.

Results

  • Saved sales time: -20 hours/week
  • Simplified purchasing process and improved customer satisfaction
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